Empire Life Investments Inc. expands to offer mutual funds

TORONTO, ON (April 25, 2012) – Empire Life Investments Inc. announces a new family of mutual funds. The offering consists of five Canadian funds, including a Monthly Income Fund, and five Emblem PortfoliosTM, a diversified target risk program. The funds are distributed through independent financial advisors.

"This is a logical extension of our wealth management business", says Drew Wallace, President and Chief Executive Officer of Empire Life Investments Inc. The Empire Life Investment team has a 45-year history managing segregated funds for Canadians. The mutual funds are being managed using the same conservative, value-oriented and disciplined style, under the leadership of Chief Investment Officer, Gaelen Morphet, CFA.

Investors in the mutual funds are automatically enrolled in the Empire for LifeTM Loyalty Program. This innovative program is designed to help investors stay true to their long-term investment goals while saving on fees. It is open to all Empire Life mutual fund investors and Empire Life Class segregated fund customers.

"The mutual fund industry has become increasingly complex and difficult to navigate over the past decade," says Mr. Wallace. "We believe our mutual funds will appeal to advisors and their clients who want uncomplicated, conservatively managed solutions. Together with advisors, Empire Life Investments can help Canadians achieve their long-term investment goals."

Find out more about Empire Life mutual funds at www.empirelifeinvestments.ca.

About Empire Life Investments Inc.
Empire Life Investments Inc. is a wholly owned subsidiary of The Empire Life Insurance Company. The company manages and offers mutual funds, in addition to managing more than $10 billion in assets, and helps Canadians build wealth and protect their financial security.

Laurie Swinton, Manager, Corporate Communications
1 877 548-1881, ext. 3374, laurie.swinton@empire.ca